You're thinking about selling some products at a consumer show. The exhibit contract spells out space costs and the setup requirements. You've got a card table or two and some chairs in the garage and a friend says he'll do a sign for you. You can get your merchandise at wholesale and you start imagining the long lines of customers lined up at your booth. Well, is's OK to daydream. Now comes reality.
Selling at a consumer show (also known as a trade show) is not easy. But it is possible to have a great time, sell some product and make a profit, and do some valuable networking. It all comes down to planning and execution.
Analyze The Costs
You need to be sure you have a fair chance to come away from the consumer show with a profit. Here are some of the costs you need to consider: a) booth space, b) signage, c) rental items, i.e. table, chairs, d) cost of merchandise, including sales tax and credit card processing, e) hiring help, f) drayage and union charges, g) the potential “gate” or number of customers. After factoring all the above you can now determine if it is worth the commitment in money and time.
Check The Track Record
What kind of a consumer show is it? How long have the operators been doing it? What is the average “gate” per day? How are they advertising and promoting the show? What have other vendors said? Most consumer shows will have a brochure and statistics to answer these questions. Again, you want to be sure this is a reputable event that people want to come to. If you’re not satisfied with the answers, save your money.
Booth Basics
Most consumer shows will have a professional decorator who will set up the basics, such as an 8 foot back drape and 3 foot side rails, also draped. Then comes the options and this can run into money so don’t go overboard. But one way or the other, you’ll need at least one display table, chairs, power, carpet, and a banner. Many people want to bring their own items instead of renting them but keep in mind you don’t want to have an amateur look among other professional-looking booths. If you do bring your own items make sure your tables are attractively skirted, as well as your display space. Also, if you have any power needs you’ll need to sign up for that in advance. Some exhibit halls require hiring union help to move your product in and out. Even if you want to move things yourself, more than likely you’ll be asked to still pay a fee. Check the rules out in advance.