So you’re a published author with a new book to promote but don’t know where to begin? Not to worry! Take a deep breath and then read on to find out ways you can self-promote with ingenuity!

Talk to People

Shyness won’t work with a new book. Strike up conversations with people wherever you go. Don’t be afraid or tongue tied when it comes to telling people that you are a writer and have recently published a book. Carry copies of your book with you and don’t let golden opportunities to speak with others pass you by. Make sure to enclose your business card with your books. You never know when you could make contacts or a sale.

Internet

Don’t forget the incredible opportunity that the World Wide Web provides. Create a website that is dynamic and feature on it your book cover, a summary of your book, excerpts, some promotional blurbs from reviewers (or family/friends- no one has to know!) and instructions as to how your book can be ordered. Another thing you can do is get the announcement about your book into as many writers newsletters as you can. The Internet has provided writers with so much exposure- use it to your advantage!

Fundraiser

Throw a fundraiser in your own honor (if no one else will do it for you). Invite everyone you know who supports your writing endeavors. Set the scene- put on some music, mix up some drinks, order pizzas (or make your own), and bake up some yummy mouth watering desserts. Who could resist a fun evening like that?! Play the gracious host/hostess and have a terrific time doing it! Set up a table full of your books. Having a snazzy poster helps advertise your work even more. If you are unable to sell your own books (due to your contract) then put out a donations bucket. This is sure to drum up some interest in your work and bring you in some cash!

Yard Sale

This one may sound kind of unusual but it has been known to work. Don’t overlook your own yard sales. Next time you decide to have one set up a display of your books. They will definitely be a conversation piece that could lead to who knows what? Contacts, sales, readings, book signings, or more work.