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Intellifit: Making the Clothes Shopping Experience Easier 
 
by Mark R. Whittington August 30, 2005

Using computer and electronic technology, Intellifit booths will soon make the clothing-store dressing room all but obsolete, benefiting the shopper, the store, and the clothing manufacturer.

Everyone, especially those with an awkward body type, has trouble finding clothes that fit well. Perhaps the pants fit around the waist but are too long or too short. Perhaps one is busty in the chest  but short enough to have to shop in the children’s section. That leads to long, frustrating hours in the dressing room  while one tries on article after article, trying to find something that not only fits but looks good. Making the problem worse, manufacturers have different standards for size. For a woman, particularly, this can turn a shopping trip into a long sojourn in the dressing room as she has to try on dozens of articles to find the one that is the right fit and look.  Now, technology is about to provide a solution that will not only solve this long-standing problem, but promises to make the dressing room obsolete. It is called Intellifit.

What is Intellifit?

Intellifit is a device that measures the human body in order to ascertain every clothing size of the individual being scanned. Once scanned, one will have a print out of every clothing size (shirt, pants, dress, etc) collated by manufacturer. The results are also entered into a database that is accessible by clothing manufacturers, thus helping them discover how many people have what clothing sizes and allowing them to manufacture their products accordingly.

How Does it Work?

The Intellifit booth looks like a high tech tanning salon, with transparent walls. The customer first enters in his or her clothing preferences into a computer console. The customer answers questions like ‘What is your clothing preference for style, brand name, cost?’ “Do you like them slim, relaxed or loose?” “Do you like to have your jeans at, below or well below your waist?” And so on.

The customer then enters a booth, fully clothed. The booth contains 196 small antennas that send and receive low powered radio waves. The Intellifit device takes ten seconds to fully scan a human being, sending the radio waves that penetrate the clothing and bounces off but does not penetrate the person’s skin. The radio waves are similar to cell phone signals, but have 1/350th of the power. The Intellifit scanner records over 200,000 points on the human body, essentially creating a 3D map of the body. It then calculates the various clothing sizes, prints them out, and records them in a confidential, anonymous database. Using the Find What Fits database, with data provided by clothing manufacturers, the customer can locate which articles of clothing fit them best. They can then shop in retail stores or online.

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