Visiting a tradeshow can be very rewarding, both personally and financially. You can create new relationships, make profitable deals, and learn more about your industry. Just make sure you’re prepared.
Your first tradeshow can be an overwhelming experience.
There are aisles and aisles of booths, vendors and models trying to attract
your attention, and real work that needs to get done in the midst of a
completely chaotic atmosphere. It could
drive anyone crazy. Thankfully, with a
little bit of planning and a sufficiently deep breath, you’ll not only survive
the trade show but also create contacts and learn about new products.
Almost every industry has a trade show. Convention centers
cycle them in and out, week after week. What looks like chaos to the average
attendee is actually very organized.
Here are a few tips to getting the most out of your trade show.
Look over the List of Participants before you arrive
Most industries provide a website or even mail you a list of
participants when you register for the trade show. Make sure you go through this list carefully. Will important
clients or suppliers be there? Have you
spent a lot of time in this industry or are you new to the entire scene? While both of these questions sound simple,
the answers can totally change your plans for the trade show. If you are using this time to connect with familiar
sales reps, company owners or clients, you will want to allocate large blocks
of free time that can be spent hanging out in their booths. If you are new to the industry, you’ll want
to spend most of your time walking the floor, checking out all of the products
and services that go along with your industry and making contacts with people
across the board.
Set a Schedule
Once you have a general idea of who else is going to be at
the convention, you will want to set a schedule. Depending on your personality, this can be as strict or fluid as
possible, but it is a good idea to know what you need to accomplish and create
a basic timeline.
Here’s an example for a typical 3½ -day trade show:
Monday: Walk the floor. Get a general idea of main players
and set up appointments if not already scheduled.
Tuesday: Meet with main suppliers, clients, etc.
Wednesday: Finish up main meetings; check out smaller
booths.
Thursday Morning: Visit any small or seemingly unrelated
booths. Pack up and go home.
You may deviate from the schedule, but if you plot our your
priorities, you can be sure you will visit every essential booth, even if you
don’t get to see the guy selling giant chess boards in the far west corner.