The world of diamonds can be a confusing, albeit dazzling, one. Whether you’re planning on popping the question or are already engaged, selecting the right cut, quality, and price of your diamond engagement ring is an important decision, the ramifications of which will last a lifetime. The more informed you are the better off you are.

Decide on Your Budget

It’s important to decide how much you can spend before you set foot in a jewelry store. While the diamond industry pushes the two to three months salary rule don’t feel bound to this. If you can find a great deal go for it. Remember, jewelry resellers in general charge twice what they pay for diamonds so don’t be afraid to negotiate. Think of diamond brokers like glorified car salesmen who expect you to make them an offer.

Find a Store

The most important thing to remember when selecting a jewelry store is to make sure it is a member of the American Gem Corporation (AGC.) This ensures that you will be buying a diamond from a reputable, certified dealer with some accountability. Still stymied? Try asking friends and relatives where they have had good buying experiences.

The four C’s

There are four things to pay attention to when purchasing a diamond: clarity, color, cut, and carat. Above all, make sure the diamond comes with a “cert” or certificate of appraisal noting these four aspects. This means that an independent appraiser has signed off on the diamond. Without a cert, you have no way of knowing whether the diamond reseller is telling the truth about the quality of the rock.