Let’s face it – at some point or other, you have dreamed about being a model. Whether you’re a guy or a girl, super hot or not, everyone has thought about how great it would be to open doors with a smile.

Well, in today’s world, you don’t even have to have a killer smile to be a model! You just have to have a unique look that can sell product.

What Sells?

Well, sex. That’s what everyone would say.

The correct answer is relatability. Being able to relate to an ad makes you want to buy the product.

Let’s say you’re sitting around in your sweats, drinking a beer and snacking on chips. You’re flipping through a magazine and suddenly, a super skinny supermodel is in front of your face petting a cat, dancing around, and trying to get you to buy cat food.

Based on how you feel, are you going to buy that cat food? No! Not today, not ever! You throw a chip at the magazine and keep reading.

On the next page, there’s a dude with the wrinkled clothes and mussed up hair. He’s hanging out with his buddies on the sofa drinking beer and shoveling chips into his mouth. It’s not a mirror, but it may as well be! You make a mental note of the shaving gel he’s selling because hey, that guy reminds you of you.

Advertising companies have finally started catching on that we don’t just want to see what we all strive to become – i.e., good-looking, sexy, successful. We also want to see what we are. That opens up a myriad of looks, shapes, and sizes that the companies have to find to represent all demographics of life.

In other words, that rumpled guy on the couch? He was a model.

Okay, now do you have hope that there might be room in the modeling industry for you? Then read on...