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Your Host, An Integral Part of Your Business 
 
by Kristian July 07, 2005

In today's high tech world, many businesses are going online. Whether you just advertise your business with a website or have a complete ecommerce website, your website is one of the keys to your success.

Introduction

Business Owners have so many factors that they must consider and running a business involves a lot of careful planning. If you conduct some of your business online, offer a company website or an ecommerce business, it is essential that one of your factors to be well planned out is who to select as your web hosting provider.

You may not think of it this way, but your web host can have a major impact on your success. If your website is not reliable or they do not provide as close to perfect uptime as possible, your business can suffer. It is also essential to be certain that you choose the type of hosting that best suits the need of your customers.

Types of Hosting

Before selecting a web-hosting provider, you will need to determine what type of web hosting services you need. There are four main categories from which to choose: shared hosting, co-location hosting, and dedicated hosting that is not managed and managed dedicated hosting.

Shared hosing is the most affordable hosting service available. A hosting provider will host more than one website on a single server. This is an affordable way to host your website and is quite often effective. However, since there are several websites on one server, there can be a high level of traffic on that server and therefore, this sometimes impacts on the performance of your website.

If you do not want to share a server with other websites you have several other hosting options. You can utilize collocated hosting. In this case, you will buy your own server. Your sever will then be placed in a network for the hosting provider you provide. The host’s only responsibility is maintaining their network. You would be responsible for all technical issues and maintenance for the server. This is not often the best choice for a business if you do not have the technical knowledge and do not employ anyone who does.

Dedicated hosting is an option for those businesses that have the money to spend each month. When you sign up for dedicated hosting, you are essentially leasing a server from a hosting provider. This form of hosting will provide you with a website that has a high level of performance and reliability. There are two types of dedicated hosting; unmanaged and managed. With unmanaged dedicated hosting, you will only receive basic support. This is again may not be the best option if you nor your employees can manage and maintain your hosting services.

For high performance hosting that includes skilled support for your services, consider managed hosting. Again you will be leasing a server but in this case the host will provide you with a high level of customer support. They will also be responsible for maintaining your server. If there is a problem with your hosting, the provider will solve the issues for you. This can help to save you time and money, not too mention customers. If you were to have hosting difficulties and did not have the knowledge to fix them or the support of a host, your website could be offline or have a poor performance. This could result in a negative impression of your company. This is certainly not something you want.

Size of your web host

As the saying says, “bigger is not always better.” Do not select your web host merely on the size of their business. In addition, do not overlook a good web host only because they are not a very large operation. There are factors to be considered aside from the size of the company. Instead find out how long a web host has been in business. This can provide you with some idea of the stability of this company. Find out if the owner of the company has ever changed, or if the company has the original owners. In your research of companies, you may find some small or medium sized hosts that do a good business and have been in business for several years.

Know More About a Potential Host

When you locate one or several potential hosts, you need to do some further investigating. Ask a potential hosting company some presales questions. This serves several purposes. By asking questions, you can learn some important information that you need to know. You can also interact with the staff to see how friendly and knowledgeable they appear to be. In addition you can discover how easy or difficult it is to reach hosting staff and how long it takes for them to respond to inquiries.

There are many questions you can ask a potential host. Let us take a look at a few. Find out if they have redundant power for their servers. Does their data center have a generator? You will want to know that if there is ever an interruption in power at the facility, that your data can be protected and that your website will experience little or no downtime. Remember, anytime your website is down you may be losing business.

You may also want to ask what security methods they use on their network. In addition, ask what security they have in place at their data centers. It is important to know that your data and the hosting equipment is safe and secure. You will also want to ask if they utilize fire suppression equipment. Again this will provide you with more peace of mind knowing the hosting equipment is protected.

The Hosting Company and Their Staff

You probably would not hire someone for your business without first reviewing their application, conducting and interview and probably even checking some references. You should screen a potential host in much the same way. Think of the questions you ask of a host when making your decision as part of the interview process. In addition to the questions about the safety and security of the hosting systems, you will want to learn a little about their staff.

Ask the host what if any certifications and educational requirements their technical support staff must have. You want to know that well qualified individuals are going to be there when you need them. How is their support department organized? If you have a problem can you easily reach one of the system administrators? All these questions will help you to decide if your hosting requirements will be in good hands if you choose this hosting company.

Before making a final decision, you should ask a host to provide you with some references. Who are some of their hosting companies? It is always a good idea to ask for the URL of some of the websites that are hosted by the company. This will allow you to see if there are other websites that would have similar requirements to your own. Then you may want to contact some people who host or have hosted with this company. Find out if they would recommend the host. Ask what the positive and negative points there are with this host to help you decide if this host is the one for you.

Conclusion

Selecting the right web host for your business should not be taken lately. Take your time to make sure you select the form of hosting that is best for your business and budget. Do not rush into any decisions. Instead take your time to carefully examine several hosts. Perform further research on your top few web hosts to find the one that is the best fit for your business.


 




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