My hardest customer to satisfy has always been friends or family members.
These have also been the hardest customers to collect from. Being in business
for over ten years now, I’ve learned how to handle family and friends who
become customers. So here are a few tips for you.
Get It In Writing
Early in my business, I contracted to build a site for some friends who had
begun a non-profit organization. To help them out, I agreed to build a web site
for them free of charge. Because it was free, I assumed they wouldn’t put too
many demands on me. Boy, was I wrong!
They turned out to be some of the most demanding clients I’ve had. All of my
web hosting is done through an affiliate allowing me to earn commission from
each account. Well, the affiliate requires a credit card for monthly billing or
they require that the client pay the account annually. Because they didn’t have
a credit card and the annual fee was kind of steep for their budget, I agreed
to put their hosting bill on my credit card and they agreed to pay me monthly.
First off, there was the time, effort and costs that went into billing them
monthly. Then, they were slow every month in their payments. Because they were
friends, at first I was quite passive in my collection efforts.
Also, I had been negligent in getting our agreement in writing, so I was
hesitant to cancel their account even though they were over 60 days past due.
To rectify the matter, I forwarded to them a contract stipulating policies,
etc. and then told them the site would be shut-off if I didn’t receive payment
within 30 days. Fortunately, that time I received payment, but later I ended up
having to cancel their account due to non-payment.
Don’t assume that you and your family or friend can work out your
disagreements. Have everything in writing just as you would with any other
client. Be clear on return or cancellation policies especially. If you know
that they are difficult to deal with, consider referring them to a colleague
and ask the colleague for a referral fee. Many people do much better working
with strangers.
Special Family/Friends Discounts
I know that it is very difficult not to give special favor to your family or
friends, but this can also cause problems. Can you keep track of what discount
you gave to other friends or family? Was it 15% or 20%? Who gets this discount?
Is it just for first cousins or do third cousins qualify? People talk you know.
And you can really upset folks by showing favor to one person and not to
another. If you still want to do something for family and friends, I’d suggest
making up some coupons for “first time customers” and handing them out to
family or friends, or a “preferred customer” coupon that gives everyone the
same discount. Whatever you do, be sure to be professional and consistent.
In God We Trust, All Others Must Pay
This is my new business motto. I saw a sign with this motto on it in a craft
store one time and thought it was hilarious. Now, being a business owner, I
understand it clearly! In addition to web design and freelance writing, I also
own a custom-fit bra salon (although I’m phasing out of this business). I can’t
tell you how many times I’ve agonized because I let friends or family take
product on “credit”.
To this day, some still owe me and I know that I’ll probably never see that
money. I consider it a bought lesson because I should have never let them walk
out of my shop without paying me. I hope you will adopt this motto. It will
save you lots of heart and pocket ache.
Business Hours
Be sure to make your business hours very clear to family and friends. If you
do not, you’ll be getting business calls at home at 9 p.m. in the evening. The call will be camouflaged, but
eventually, they’ll get around to their reason for calling you. Set strict
business hours and protect your personal time.
Separate Business From Pleasure
One problem in doing business with family/friends is that things can get a
little muddy. If we’ve talked about the kids for over an hour, can I really
justify billing you for that time? No, I cannot. So a business appointment is a
business appointment. I’ll call you later to catch up on the kids. This is very
important.
What I found myself doing was cheating myself. I’d spend two or three hours
with my client (friend), half of that time was spent just chit chatting. I
couldn’t very well charge them for the full three hours, so I would have wasted
an hour and valuable/billable time. Now I try and keep to an allotted time. I
always say how long I have to meet and I control the conversation. If something
private comes up, I always bring them back to the topic of business.
If you put these policies in place at the onset of your business, you will
avoid problems with family and friends. Family and friends can be some of the
easiest clients to snag, but make sure that you conduct your business decently
and in order.