A theme that often pops up on forums and in writer’s guides is the debate about business cards and how best to use them.

In particular, the issue of job titles and self-promotion seem to be quite contentious. Some people say using the terms "writer" and "freelance writer" on a business card is both vague and unprofessional, others say that this is what they are so why not use them.

Whether you are just starting out as an author or an article writer, or even if you are a seasoned old pro, here is some advice about business cards that might just help you sell more writing.

Use a Specific Title on your Business Card

From writing business articles and travel articles to trying to write novels, most writers turn their hands to a variety of projects to keep a steady income coming in. With all this diversity it is inevitable that some writers are tempted into putting a catchall title like “writer” on their business cards. However, this is best avoided.

Just put yourself in the shoes of an editor and you will see why. The editor of a business magazine needs to primarily hire business writers, so given the choice of calling on someone with “writer” on their business card or “business writer” on their business card, the editor will likely opt for the specific title.

A specific title helps potential customers to find you, it looks more professional and it suggests that you have special knowledge and contacts in your field.

Why not have More Than One Business Card?

If you specialize in several areas, why not have a business card for each area? Cards can be made cheaply and professionally at the same time, so you need not worry about the cost.

Just as you would write a query letter or an article to suit the requirements of each editor and publication you work for, you should think about doing the same with your business card.