There is allot set to change in the world of information storage technology. While the current contenders for next most popular format are Blu-Ray and HD-DVD, capable of 50 gigs dual layer and 30 gigs dual layer respectively, there looms in the distance a technology that will render them both irrelevant. Holographic storage is a promising technology that will be capable of storing 10 terabits per centimenter, once the perfect photopolymer disc is developed. Holographic storage uses several lasers to write light patterns in 3 dimensions through a disc. Unlike traditional CDs and DVDs which use one layer , at the most 2, holographic storage will write all the way through the material. Holographic storage also boasts another benefit over traditional CD/DVD formats, it allows for associative retrieval. Associative retrieval will allow data to be fully reconstructed even with only a partial data serach pattern. The timeline for Holographic storage's arrival onto the market is hard to pinpoint, however it is approximated that the perfect photopolymer will be ready in approximately 2 to 3 years.