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Write, Publish, Market, and Sell Your eBook in 3 Easy Lessons 
 
by VWB June 23, 2005

Lesson 2: Pick Your Publisher

When it’s time to publish your eBook, you have so many more options than for traditional print publications. Here are a few:

  • Self publish - You can compile the pages, buy an ISBN number, and selling your eBook through your own web site.
  • Choose an eBook publisher to help – These eBook publishers want you to compile the eBook yourself, but they sell it on their site and process all the payments. You keep all copyrights and pick the price. Your royalties are usually about 70% of the cover price.
  • Choose a publisher who will do everything – Some eBook publishers will do it all. They compile your eBook, sell it from the their site with the price they choose, and market your book, and you still keep all the copyrights!

Lesson 3: Marketing Your eBook

You have a world of choices when it comes time to market your eBook. Even if you choose a publisher who wants to take on the whole process, any little bit you can do to promote your book will boost your sales.

Most eBooks are nonfiction, how-to books for people to learn something. These are generally more profitable than fiction. To promote these, you need to make yourself into an expert. Here’s how:

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