Some consumer shows provide an identification sign which hangs from your back drape. This won’t be enough. Make sure your sign is done by a professional. Nothing looks worse than a hand-made job. Decide if you want a horizontal or vertical look. Keep in mind that your booth space will probably be a 10x10. Make sure the banner or sign comes with grommet holes so you can easily hang it. Some people also want a smaller banner that hangs in front of the table. Not a bad idea.
Packing And Hauling
Be sure you visualize how you’re going to haul the material for your booth. Unless a union person will be doing it all, you will need to have a hand truck or moving dolly. Make sure most items are boxed. And you may need to rent a van or truck to haul all you need. Also, make sure you have all the items necessary for assembly such as: stapler, screw driver, tape, pins, hooks, cash box, receipt book, etc.
Full But Not Busy
When you display your sales items make sure your booth looks well-stocked. If you have a Nordstrom store in your area go in and see how they display merchandise. It is very inviting. People like that look, especially if things are in different sizes. It tells them you likely will have the size they want. But don’t make the booth look too “busy” with confusing signs, displays, etc. There is an old saying in direct marketing and it is so true. “If you give people too many choices, they become confused and choose ‘none of the above.’”
Don’t Create Barriers
Unless you are selling only from a display table right up front, then you’ll want to make sure people are welcome to come into your booth. Perhaps you’ll set tables up in a horseshoe arrangement where they can stroll around and see items on all three sides. You can do this yet have a small podium table front and center to greet people.