There are several ways you can recruit new talent:
Hire a headhunter,
Use an employment agency,
Work with a local or state job service,
Advertise in local newspaper,
Advertise on television,
Advertise in other cities,
Post notices on job boards and job search websites, and
Post a notice in-house.
To get the most responses, a combination of several of these options is probably the best idea.
In order to maximize the benefits of your adverting and recruitment budget, you should design recruitment tools to use to attract talent: a short two a three line ad, a job description, and a "skills and qualifications" list. These tools will help you relay to newspapers, job service intake personnel, and other vendors what exactly it is that you are looking for. Your ads, job descriptions, and skills lists should only use minimum standards that you are looking for. This tactic will not only save you money on advertisement rates, but it will also help to attract a greater selection of applicants.
After you have your recruitment tools composed and refined you should start by placing ads in free resources such as state and local job services, bulletin boards, websites that offer free job posting, post signs at local colleges and grocery stores, or where ever is appropriate for the type of job that you are trying to fill. After saturating free advertising locations, you will then need to place fee advertisements based on your recruitment budget. If your budget is small try to maximize your advertising dollar by placing ads in the Sunday edition of your local newspaper. The Sunday edition of most newspapers has the largest readership count of any day so you will be increasing your chances that a qualified applicant will read and respond to your ad.