Whether you're opening your door for business, moving to a new location, or revamping your services, spread the world. Learn how to write a press release by reading your local newspapers, or do a quick online search for examples. Include information about your business, what makes it special/different/innovative, what can you give customers that nobody else can… If you live in a small community or if you truly have a unique angle, you may even get the newspaper interested on a profile piece.
Collect Emails
Ask everybody who walks into your business to share their email addresses. For incentive, organize a raffle among those who leave their information. People love getting something for free, not matter how small your prize actually is. Anytime you have a promotion or a new item or service is offered, send a quick email to everybody in the list announcing the special. Give them an extra five percent discount if they bring a printed copy of your email.
Join the Chamber of Commerce
Not only does it offer you the opportunity to interact with other professionals in your area, but it also has some interesting perks, including a book of members you can use to contact local organizations.
Invest On a Few Essentials
Business cards, letterhead, and fliers. Design an eye-catching logo and use it in all your paperwork. People will start associating the image with your company. Do not settle for plain white business cards from a local printer. A quick online search will bring you plenty of options. VistaPrint, for example, offers 250 glossy business cards for less than $20. Think bold and unique. Give business cards to everybody. Leave fliers everywhere you go. You never know who may be a prospective client.
Use Your Email
Include a catchy announcement on your signature line. Keep it to one sentence, though. People will probably not read anything over a dozen words. Include your website URL link or your business' phone number.