One of the most important part of a home based business, or any business for that matter. If you don't have customers to market your product to, you won't make any money. Be it at a home based business or otherwise. To gain customers, your product must be unique, affordable, quality product. You will have a difficult time trying to sell a product that many other people in your area are trying to sell. Market saturation of a product will kill sales and ultimately lose money. So find a product that is not marketed in your area, or if you plan on selling online. Find a product that has a repeat sales effect like vitamins, supplements, etc. Finding a good MLM company is one of the most important things if you've decided to base your home based business on MLM. Find a company that has a track record of adding new products, great support for their distributors, and a unique product. Research each company like you would any business decision you make. Run the numbers, will you make money at this home based business? With unique quality products, great management, and support from your upline, yes you can.