Compared with many other businesses your advertising needs should not cost you a heck of a lot of money. It should however, be coherent and eye-catching.
The classified section of your area's most widely read newspaper is a good beginning point for your ad. Place it in the service section and/or help-wanted. If the help-wanted ads are categorized by profession, you may want to place your ad in each of those also. Arrange to run a one-inch ad every day for the next six to twelve months. By purchasing your ad space over at least a six-month period, your rate may be much lower than the rate charged for shorter contracts. Start your ad with the letter A so that it will always be placed near the beginning of each section.
Aside from an ad in the newspaper, the only other advertising efforts you should worry about are those that do not cost much money such as free bulletin board announcements, and low cost flyers, circulars or brochures that describe your services.
Your brochure can be as simple as a Z-folded 8 1/2 x 11 sheet of paper. It should de scribe your services, emphasize your professionalism, fast service and reasonable cost.
Most quick print shops can handle all this for you, at a nominal cost, or, you may have a desktop publishing program on your computer. Once you have had your brochures printed, leave a supply with your area high school and college counselors, vocational and trade school placement directors, and with as many private employment agencies as will take them.
Once you spread the word that you are in the business of preparing résumés, people who are earnestly looking for work or wanting better jobs, will be calling you in no time!