1. Add a “make this ‘your micro-site name’ your
home page” link. This is a very easy way to get more page views, although it
might not do much for your CTR or click through rate. CTR is the number of
times visitors click on PPC advertising.
2. Add an “e-mail this article” link. This allows
your readers to send a link to your articles to friends or interested parties.
If for some reason this is not allowed on your particular micro-site, select
articles of interest and email friends with the article link. At least you will
still be generating viewers to your site.
3. Incorporate a “Tip of the Day” feature that
viewers can sign up for and have delivered to their e-mailbox.
4.
Add the URL of your micro-site to your email signature. Outgoing email that is
sent to friends, acquaintances, or anyone else for that matter is often
forwarded many times. Doing this exponentially increases the number of people
viewing your site with very little effort on your part.
5. Add the URL to the signature block when
visiting message boards, list-serves, or newsgroups. Read the TOS (Terms of
Service) to make sure this is not prohibited. If it is (and it often is),
phrase the wording so that it is not an outright advertisement, but rather an
announcement of what you’ve accomplished—and remember to include your link!
6. Comment frequently on other writers’ sites
using your signature and include a link to your URL.
7. Print the URL of your micro-site on business
cards, letterhead, and fax cover sheets.
8. Call your community newspapers, local radio
stations, or colleges to find out if they maintain lists or announcements of
new URLs. If they do, then notify them accordingly.
9. Create a well-crafted press release to announce
your new micro-site. Keep your writing succinct and to the point. Make sure you
mention your micro-site URL at least twice. Submit your press release to free
news feeds such as USA Today or eMediaWire.