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How to Market Your New Web Hosting Business 
 
by Tamiya King May 31, 2005

When I Decide to Start a Web-hosting Business, What Do I Do First?

When you are looking to build your own site and/or market a web hosting business, you must first complete the domain registration process. This is much like registering for a license—you don’t exactly own the site, but you have exclusive rights to it. You must register a domain in order to be recognized on the Internet, because a domain name is connected to a set of numbers, called an IP address, and this set of numbers identifies web servers on the Internet. This is why once you type a web address into your computer, the request is connected with the matching numbers, and the website you are looking for appears. If you are setting up a web hosting business in a country other than the U.S., or want an international "audience" you should also register your site with a website suffix. To do this, you’ll need to include the company’s abbreviation at the end of the web address (i.e. www.company.uk for United Kingdom). For your complete web address, it is acceptable to use letters, numbers, and hyphens; however, your web address should be less than 63 characters (not letters) and you can’t begin your web address with a hyphen.

At this point, you’re ready to select a domain. You should pick a name that is relevant to your business and is easy to remember. If you are starting a web hosting business with similar interests or product links that other sites already registered on the web, you may run into difficulty if you’re trying to register a site with the same name as one already on the web: In this case, try abbreviating or shortening the domain.

You don’t have to be as concerned with the physical location of your web hosting business in order to market it properly, since support for these businesses is usually online or via a toll-free number. However, if the prices of the service or products you offer is extremely competitive, people in your area may want to speak to someone in person, especially the first few times they consider doing business via your site. You should keep this in mind and make yourself available for such customers.

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