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Tips on Starting a Resale Shop 
 
by Tracy Rose June 10, 2005

Equipment

You will need a variety of equipment to start any new small business. However, the benefit of opening a resale store is that used equipment is completely acceptable. You can obtain used counters, display cases, shelving units, racks, size spacers, hangers, a register and a credit card machine in good, used condition. Many times these items can be found at liquidation stores, local stores that are closing their doors and Ebay for a fraction of their original cost.

You will also need general office supplies. For starters, you should obtain price tags, paper, pens, sticky notes, register tape, shopping bags and sale signs. Eventually you should also have a personalized logo printed on business cards, letterhead, tags, frequent shopper cards, shopping bags and all of your business forms.

Merchandise

Acquiring merchandise for your startup can be handled in several ways. Stocking up on items from garage sales and donations is one way to get a wide base of products in. You can purchase bulk clothing and toy lots from Ebay and other online sources. You could also post a sign to recruit consignors even before you open to build your starting items. Choose items carefully. Deny anything that is not in good shape. Your reputation will be based on the items you accept and how you price these items.

Pricing

Pricing your merchandise is what can make or break your business. With consignments, you have to walk a thin line. Consignors will argue that they have name brand items and want several dollars per item in return. They want the most money they can get for their gently used items. The more you charge, the more they make, based on the percentage agreed upon. At the same time, buyers are looking for a deal. If your prices are set too high, customers will walk out empty handed and will most likely spread the news that it is not worth the trip. A general guide is to price items at 50 percent of their retail price.

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