Write short articles and post
them on every site that will let you. If you offer them for free to
editors of newsletters, webmasters of blog sites, and other sites related
to your topic, your field of expertise, you have a good chance of getting
them published. Look at it as free advertising.
Sell your eBook through as
many online stores as possible. There are a multitude of sites who focus
on selling eBooks or sell them as a sideline. Wherever eBooks are sold,
pitch your book to the webmaster.
Invest in pay per click
search engines. It will be well worth your while to invest in your
visitors. You can compare the number of visitors you get to the number of
books you sell and figure out a ratio to apply to future advertisement
investing.
Ask webmasters to link to
your site. Or ask them to link to any number of sites where your book is
sold. If you have your own web site, offer to post their link as well to
make the relationship mutually beneficial.
Write a newsletter and
distribute it for free. This is a great way to cull a list of live email
addresses for people who are interested in your topic. Plus, you will be a
welcome guest in their inbox every week or month, free to pitch teasers to
them that will entice them to purchase your eBook and contribute to your
status as an expert in your field.
Start an affiliate program
for your eBook. This way, other webmasters have an incentive to post your
link – a commission from your book! For every sale that you get from their
site, they receive a commission. Good for every body involved!