Body language and attitude are so important in selling. Some people think that after they’ve set up their booth customers will simply flock to them. Not necessarily so. Customers want a pleasant shopping experience. They are much more likely to buy if they’re greeted in a friendly way and perhaps offered a brief explanation of the product. This is not to say you have to be pushy or “all over them” which can be very annoying. On the other hand, just to sit at the back of your booth with your arms folded across your chest is not a good way to increase sales. Also, you may be having a bad day but your customers really don’t care. So, even if you have to force yourself, at least appear energetic and friendly.
Having A Giveaway
One way to attract people to your booth is to give something inexpensive away. Perhaps you have a bowl full of candy, or maybe you can offer people a pen with your logo on it. There are any number of “premiums” you can give out. And if you can be a little different in what you’re offering you’ll attract more attention. Another option is to offer a prize. You can display it and perhaps have people drop off their business cards in order to participate in the drawing. By the way, this is a great way to add contacts for future sales.
Ease of Purchase
How convenient is it for someone to buy your product? Do you accept credit cards? If so, which ones? Do you have enough cash on hand to make change? What is your policy concerning checks? If shipping is required, is that an easy process? The easier you make it, the more readily you’ll have sales.
Show Specials
People like bargains. At almost every consumer show you’ll see discounting and “show specials.” This clearly drives sales. Those attending the show expect to find bargains so they’ll be disappointed if they don’t find them at your booth. So be sure to prominently have signage that points this out. Also, near the end of every consumer show, people know that you have to haul out what you don’t sell so many vendors are eager to cut a special deal just to move items out of their inventory. Decide ahead of time if this type of selling strategy is worth considering. Don’t worry about signs for this – people will ask.