More people are shopping using the internet, and both new and old online
consumers are concerned about security issues. A survey conducted by Visa found
that 61% of active online shoppers and 83% of new or potential shoppers wanted
assurance that information was protected before buying online. Recent data
hacking and identity theft cases have raised red flags. Though it is important
to research online companies, to make sure that purchases are made on a secure
server (look for a lock icon on the tool bar) and to take great care in giving
out any personal or credit card data (avoid emails asking for private
data—those are usually spam scams), overall consumers are less likely to
experience financial breaches online than off.
In addition, the Fair Credit Billing Act offers pretty solid protection (for
credit card and NOT debit card users). In most cases, a shopper will not be
liable for more than $50 of unauthorized purchases made on a credit card. Some
credit companies write off all such charges. Be sure to check credit card
statements on a regular basis and look for any odd charges. If you suspect foul
credit play, call your credit card company immediately.
Other negatives noted by online shoppers include:
1. The most mentioned disadvantage to shopping online noted by shoppers is
that you can’t look at, touch, or try on items. This makes it difficult to for
shop for clothing in particular (though clothing is still a big segment of the
online market). Some sites offer various views and provide measurement tips,
but it’s simply hard to beat walking in and trying on a garment.
2. When an item doesn’t fit or doesn’t look as expected, returns can be a
hassle. Various online companies handle returns and refunds in different ways.
Polices may range from no-questions-asked and full refunds (including shipping
charges) to as-is and with no returns accepted. Be sure to read carefully
before buying and know the site policy on handling retuned merchandise.
3. Though the variety online is fabulous, selections at any given store may
be smaller than visiting the comparable (or same name) brick and mortar. If
you’re only hitting one known-name online site for shopping, then you’re likely
not getting the same selection offered offline. For example, your local
Wal-Mart will have more items available on-the-spot at the mega-store than
listed online.
4. Online shopping involves shipping, so purchases are not available
immediately. Most companies pack and mail out fast, but expect a week or so
between purchasing and actually getting the items. Most online venders do offer
expedited shipping, but getting items in a day or two or even overnight can be
quite pricey.
5. If you are a compulsive shopper, then online shopping makes it way too
easy to buy. The monthly (or yearly) budget can go all to heck with instant
credit and fast-as-lightening purchasing. Shopoholics will do best to avoid
online shopping.