This is the tricky part. Now, you want to make your item as appealing as possible… without lying. Yes, this is “lawyer logic” but it is the best way to sell your product for the most profit. Again, we will use the example of the used and partially scratched camera. When listing this item, I would finesse the details, but still mention the imperfections. Example:
You are bidding on a Casio EX-Z40:4.0 megapixel digital camera with 2" LCD. It features an audio playback + voice recording, built-in lens cover pictbridge compatible and includes 10MB built-in memory, li-ion battery. As a bonus I will throw in the USB cradle and cable, AC adapter, strap, and software CD. Minor nicks on the left side and bottom right corner. Purchased in 2003.
By listing all of the detail, you are providing the bidders with the optimum information, leaving the imperfections until the end. It has also been speculated that listings with pictures and snazzy titles (not necessarily in all CAPS) sell the quickest and for the most money. Please consider that. Adding one picture is free. There is a small fee for extra pictures.
There is also a space to list your payment options and shipping fee. Paypal, cashiers checks, money orders, personal checks, and cash can all be accepted. It is based on your preference. Please make shipping fees reasonable. Do not put a $10 shipping fee on an item you only expect to sell for $20.
How to Attract Bids?
The best way is to present your auctions as professionally as possible. If there are spelling mistakes and bad grammar, one tends to think the seller is unreliable. Also, answer any and all questions about your product if e-mailed by prospective bidders. No-brainer… if you blow them off, they won’t bid! As you become a frequent seller/buyer on eBay, your feedback will speak for itself. Buyers and sellers can leave feedback on your account, positive or negative, which will reflect on your performance. If you would like to continue to sell on eBay, try your hardest to get good feedback. This all loops back to your professionalism.