Another great way for young agents to let other professionals know about
their business is trade shows. Attending these types of events actually serves
a two-fold purpose: to let others know that your business exists, and to be a
good colleague among the social network of business professionals in your area.
In most cities, several trade shows are held every year. Now, it is
important to know that the trade show does not have to be specifically focused
on the insurance industry. If your area has a show focusing on area businesses,
go ahead and attend. If the local chamber of commerce has a show to focus on
industry and technology, go ahead and sign up. Don’t be afraid to get your name
out there!
Exposure Events
When we say exposure events, we mean doing public relations work that gets
your name out there by taking yourself out to the very people that you want to
be clients.
For example, you might call a local medical clinic and ask if you can bring
donuts and coffee on a Friday morning for their staff. If they agree, you can
bring the snakes along with yourself and your pamphlets, pens, and other
promotional items. By passing out the donuts, you are creating an image in the
minds of potential customers that you are friendly and inviting. Trust me, if
you give people free food, they will remember you.
You should try to schedule at least a couple of these every month, if not
more. They get your name out there, and let others who might never hear about
you know that you have a service they probably need.
The real key to these types of events is to be friendly and focus on meeting
people, not selling products. When the employees of the medical clinic come to
get the donuts, don’t immediately jump at them asking how much life insurance
they have. Instead, greet them with a smile, offer them the coffee and donuts,
and put your pens and pamphlets in front of the food for them to pick-up and
read.