So often, sales people who are new to cold-calling view an answering machine
as an insurmountable device to reaching a potential client. They figure that
people will here the message and immediately assume that it is a sales call.
However, with the right message, you can get a call back, and possibly a new
client.
You want to tell the potential client who you are and where they can contact
you. However, you don’t want to give any additional information. This will peak
at least some of the people enough that they will call just to see what you
wanted.
This is (your name) from (name of company). Please call me as soon as
possible at (phone number).