Start the body of your letter with specific details about the job for which you are applying

You would be surprised at how many people send in a cover letter without any information about the job they want. Most large companies will need this information. If there is a specific job code, you should reference it in your first sentence. In addition, you should include information about how you found out about the job. Most companies post jobs in multiple locations. They will appreciate it if they are able to track the effectiveness of their advertising. If you have been referred to the job by an existing employee, make sure to mention their name within the first two sentences.

Use two columns in the body of your letter to make a great impression

Getting a job is all about matching your skills to your prospective employer’s needs. If you could include a recording or video presentation with your cover letter it would probably talk about how your skills and experience make you the perfect candidate for the job. You can enjoy many of the advantages of a visual presentation by breaking the body of your letter into two columns. Column one should talk about what the employer is looking for in an applicant. Column two should talk about how you have what the employer is looking for. Here is an example of the basic set up with two job requirements included.

“While reviewing your job posting, I noticed several attributes and requirements that you seek in an employee. I believe that your requirements and my skills form an excellent match.”