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So People Don’t Read? 
 
by L. E. Gant May 26, 2005

How do you end the piece?

To a large extent, you reverse the process. You summarize the body in a different way, and use a minute (two hundred to three hundred words) to solidify your message in the readers’ minds.

Then you repeat the message in some fifty to seventy five words, in an easy-to-remember way.

Finally, you end with a catchphrase, similar to your headline.

There is no set length for a good piece. The time slice approach works with a piece of any length, especially the one thousand to three thousand words that many editors and publishers find most useful. For longer articles, you may need to use multiple time slice sections, but that is another article.

The result: readers have your message in a painless and easy way that they can understand and remember. They feel that you have given them an excellent return in investment of their time and effort. They are ready to go out and use it.

All because you wanted them to read!

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