Gallery photos can be used to focus attention on your
auction immediately. These thumbnail images appear in search result listings,
and can be utilized to make your auction stand out from the rest. You don’t
always want to present the full-overview of your item in the small gallery pic;
sometimes a close-up or specific detail can invite viewers to click and view
your auction. A bit of “mystery” in the Gallery picture can be a positive
thing.
Clear photographs in the listing itself are critical. Good
lighting and sharp focus help to convey the essence of your item. Since the
buyer cannot touch or pick up the actual thing, you must provide a “virtual
tour” of each dimension. Don’t forget to include a sense of size, perhaps by
including an object that is easily recognized (a coin, for example). The more
pictures, the better.
Headlines and Sub-Titles
Right at the top, tell the story. There is a limit on the
number of characters you can type in one line, so perhaps you’ll wish to add a
second line to further describe the auction and provide important details.
You can incorporate some common abbreviations:
NIB (New In Box)
N/R (No Reserve)
BIN (Buy It Now)
Some sellers like to use ALL CAPS, while others prefer to
Capitalize Each Word. It is a matter of personal choice. In general, the best
headlines are a mixture of both. You may like to use a lot of !!!!Exclamation Points!!!! or use other ways
to make the headline ***stand out***
This is your main introduction. This is your big chance to
get buyers to click on the auction. Spend some time and devote a lot of thought
on the headline: Write a few different versions (and maybe have other people in
your office or home take a look at them and offer advice). No matter the style
you adopt, keep the headline direct and to the point, letting the searcher know
exactly what you have.
If they are interested, they will click on the auction.