10. Include links to your micro-site in the body
of any article text you submit to online magazines or other sites. This is
referred to as deep linking. Read the guidelines regarding submissions before
doing this, as deep linking is not always allowed.
11. An example of deep linking would be: “Flower
waters can be used to make a refreshing drink on a hot summer day, simply by
splashing a few drops into a glass of sparkling water”. In this case, the words
“Flower waters” would be hyperlinked (blue text and underlined) to the article
page. The reader could click on the link and be taken to your article about
flower waters.
12. Submit your URL to the top three search
engines, Google, Yahoo, and Dmoz. The smaller search engines such as MSN will
pick up your micro-site from the larger ones. In most cases, European search
engines will only pick up your micro-site if you have a country specific domain
name, so don’t bother--unless of course you have one.
13. Create a mailing list associated with your
micro-site that offers “free” copies of articles on specific topics. When you
write about similar topics you can forward the article links to your list of
interested people. In addition, you then qualify to submit your URL to freebie
search engines such as FreeSpider. None of the websites associated with freebie
search engines sell anything.
14. Take advantage of reciprocal website linking.
First, add URL links to your micro-site that complement your site content. When
your micro-site is up and running (and getting a decent number of hits), email
the webmasters of the linked sites and suggest why their sites should be linked
to yours.
15.
Always include the URL of your micro-site in the “about the author” section of
every article you submit.
Heleigh
Bostwick is a freelance writer who writes about a variety of topics. She is the editor of
All Info About Parenting Multiples.