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Great E-mails Get Great Results 
 
by Billy Wolfrum June 10, 2005

Sending Group E-mails

Often the need to send an e-mail to multiple recipients will arise. Often, people will place all e-mail addresses in the “To:” field, with each separated by commas, or they will use the “CC:” or Carbon-Copy field.

This can be a problem because your recipients will see all the e-mail addresses and know you have written to many people. Even if that is not a problem, you have also unwittingly publicized every e-mail in the group to every member of the group you are e-mailing.

Using the “BCC:” (blind carbon-copy) field will keep all the addresses hidden, with each recipient receiving an e-mail only addressed to them. Do some research on your e-mail program if you need to send e-mails to multiple recipients on a regular basis. Most programs will have easy ways to set up group mailings professionally and to your liking.

Precise and to the Point

People use e-mail mainly for its quickness. Always respond quickly to business e-mails, as the sender is usually looking for an answer to something.

Also, try to avoid long, cumbersome sentences. Using good grammar and spelling, be to the point, give it a good read and hit send.

Miscellaneous advice

  • If you are sending an e-mail with an attachment to a company or person that you are no well acquainted with, check ahead of time with them for their rules on accepting attachments. With more viruses on the Internet than stars in the sky (or so it can seem) some companies will not accept any attachments. If you give prior notice of your intent to send an attachment, you will avoid the embarrassment of having it deleted without being opened.
  • DO NOT WRITE IN ALL CAPITAL LETTERS! This is the Internet equivalent of shouting and just irritates people to no end. Plus, it’s more difficult to read.
  • Don’t forward spam or chain letters. Trust us, they are all hoaxes. Really. You will not receive enlightenment or cash if you send an e-mail to 10 different people in 10 minutes.
  • Use a meaningful subject line. When sending e-mails, give the recipient precise information on the subject line. This will help the recipient understand the importance of the e-mail.
  • Bad Subject Line: “Business Stuff”
  • Good Subject Line: “Project XP Details and Information”
  • Don’t send e-mails with any questionable or offensive language.
  • Avoid trying to use HTML or any other type of code in your e-mails. All e-mail programs are different, and your attempt at making your e-mail look even better could result in the recipient receiving a garbled message full of code.
  • Don’t cut out the message thread. Occasionally, an e-mail will get replied to back and forth until it is a morass of messages. Leave these in. While cumbersome, they allow the recipient to quickly look back on things that have been written on that subject.

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