Although you may find it embarrassing to start with, asking a trained lingerie assistant for help will save you both time and trouble. She'll have seen breasts in all shapes and sizes and will be able to draw on her knowledge and experience to find the style most likely to suit you.

A properly fitted bra can make a huge difference to the way your clothes hang, the way you hold yourself and the way others see you so it's worth persevering until you find a style and manufacturer that you're happy with and that flatters your breasts.

Love them or hate them, our breasts are part of our feminine identity. Be proud of them!