The best way to get new clients is from the referral of happy clients. This means that customer service is paramount. A consumer who has a good experience with a company will not only continue using that company, but he will refer his friends and associates to them.
Customer service fosters referrals. When dealing with clients, always consider that they are your effective source of free advertising. Treat them with respect, go above and beyond the call of duty, and always leave behind a special gift that will keep your name in front of them long after you are gone. The aforementioned porcelain refinishing company leaves behind rubber ducks with his company logo on them. Try to think of a witty item to leave behind. Something your client will associate with you, yet something that is unique. One can only have so many refrigerator magnets, especially in an office setting.
Send your clients post cards with "favorite customer coupons," and don’t forget to mail holiday cards. Often it is wise to send your seasonal cards for a holiday other than Christmas or Hanukkah. Thanksgiving, New Year’s, or even Celebrate Summer are occasions when your client is likely not receiving an abundance of mail, so your correspondence has a better chance of being noticed.