Now here’s a secret about selling products at a speech. If you notice that
many speakers have tapes, CDs, DVDs, books, etc. that they sell during a
presentation. Tony Robbins, who was mentioned earlier, excels in this. And if
you watch TV infomercials you’ll see that there are any number of speakers with
their get rich quick pitches, seemingly giving away a ton of material for a
nominal price. For a speaker it brings in a nice extra income and it is not
that difficult to do because of a simple fact. The vast majority of people will
be whipped up with a speech on how to make money and they’ll quickly buy the
material but surprisingly they only get through the first CD, or read the first
half of a book. That’s human nature for the American consumer. Just like a new
diet, they jump at the chance and then the bloom comes off the rose as they get
busy with their everyday life. So, many speakers make the first CD or DVD
really worth something, or the first few chapters of a book (which is probably
self-published). Then the rest of the material is mainly repetition,
rephrasing, and so on. No one really cares. And all that talk about
“satisfaction guaranteed or your money back…” well, very few people ever bother
to return the product because they think one day they’ll get around to it.