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Being Productive in the Digital Age 
 
by Scott Nesbitt July 20, 2005

Increasing Your Productivity

So the question now is "How do I increase my productivity?" Here are a few suggestions.

Keep It Simple

If you embrace any rule, it should be "Keep It Simple". Think about the most effective documents and presentations you've seen. It's a safe bet that they were clean and functional, and didn't look like the latest issue of Wired. If the company you work for has corporate templates and a style guide, use them. With any luck, they were created by someone with training, or skills, in document design.

If your employer doesn't have templates or a style guide, press for their creation and use. Doing this will require some time and expense, but in the end it will be worth it. You will have a unified corporate image and, more importantly, people in your organization will spend less time experimenting and more time doing their jobs.

Right Tools for the Right Job

Use your software in the way it was meant to be used. One of the surest ways of wasting time and increasing your frustration is to try to do something an application isn't designed to do. It's a lot like trying to hammer a nail with a screwdriver. You can do it, but it isn't easy. A good example is a word processor.

No matter how many neat features, functions, and templates the developers have added to these programs, they're for writing not publishing. A word processor isn't designed to create newsletters, brochures, flyers, etc. Anyone who has to do any kind of publishing work should get the boss to spring for an application like InDesign. The software and training will quickly pay for itself.

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