Your local billboard company can discuss production costs with you and also
provide maps of your city so you can see all available locations. They also can
provide what is known as the DTC (or daily traffic count). Most cities have
this and it tells you on average how many people drive by that particular
billboard location. They also have pictures showing how each billboard looks
and where it is located on the street.
A final word about effective billboard advertising. Try and be creative with
your message. Maybe you have a catchy slogan or selling phrase. It gives people
something to remember and they’ll think of your business. And that’s the bottom
line!