This little bit of advice seems obvious, but it’s more than
true on the tradeshow floor. I’ve seen too many people roped into meetings that
they know will not be profitable, but because they had some spare time on the
first day, they ended up purchasing something they will never, ever sell. If something stinks, stay away from it. This
means deals, booths, salesmen, and whatever.
Make sure you get the most out of the tradeshow before you go wasting
your time with random exhibitors or clients that have burned you in the
past. Save all of the miscellaneous
stuff for the very end of the trade show. If you get to it, great. If not, you
won’t have missed anything.
Visiting a tradeshow can be very rewarding, both personally
and financially. You can create new
relationships, make profitable deals, and learn more about your industry. Just
make sure you’re prepared.