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How to Evaluate Media as a Research Tool 
 
by Lora K. Kaisler October 17, 2005

Online Services

Digital information deserves a special category all its own. The Internet began as a way for scientists to exchange data and observations in a timely manner. Later educators joined the movement to enable the sharing of professional information quickly and easily. Now the World Wide Web has become the playground for anyone with a computer and phone service. This has brought our world closer, enabling better global and multicultural socialization. It makes fact checking easier with access to online reference material, databases, and personal librarians. The WWW also complicates communication because anyone can post information on their own webpage saying anything they like. The FCC (Federal Communications Commission) has little leverage for regulating Internet content, due to user invoked First Amendment rights to freedom of speech.

Domains

Evaluation of online content includes all of the above recommendations, because print, audio, and video are all available online. However, additional measures can be taken to justify our faith in what we find on a particular page or website. Websites are published by a particular organization, commercial enterprise, individual, government agency, or educational institution, thus the domain tags .org, .com, .net, .gov, .edu, etc. There are other domains, including country domains, such as .uk for United Kingdom and ca for Canada. Provided with the same information from three websites, .org, .gov, and .com, which would you trust? Not an easy decision, is it? What if you knew they were the American Medical Association’s pharmaceutical recommendations, Russian government recommendations on pharmaceuticals, and Aestus Pharmaceuticals Corporation of Canada? Easier isn’t it? Knowing who publishes the information and the credentials of the author are even more vitally important on the Internet.

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