Once you have gotten the potential bidder to open your
auction main page (with your Stunning Gallery Photo and Punchy Headline), now
there is another major task ahead of you. That’s right --- you need to describe
the item in detail.
This part can make or break the auction. A good rule of
thumb is to provide as much information as possible, and give the good, the bad
and the ugly. Tell it like it is. Before you type up the description to post,
begin with a blank wordprocessor document and put down the features, the
history, the blemishes, the benefits, the uses, the unique attributes, and,
yes, the problems. Add anything you can think of which aids the buyer in
his/her decision-making process. Then use this document as the basis for your
final description text.
Try to avoid putting the entire description into one solid
block of text on the webpage. While you may wish to learn a bit of basic HTML
to “spice up” the overall look of your auction, the most basic thing you can do
is to put in the paragraph tag. This breaks up the text into more readable segments and
allows for clearer comprehension.