The most important part of any résumé package is the cover letter the applicant sends as part of the résumé. This letter states the specific job the applicant is applying for, explains why he believes he is qualified, and pointedly asks for an interview. In most cases, you will be able to provide an all-purpose form letter that your client can adapt to any position that interests him.
The cover letter should be typed as a business letter with the client's name and contact information at the top left or top centered, then a couple spaces down, and all flush left: the date, the prospective employer's name, address, and couple of spaces down, salutation. This by the way should always be formal as in Mr. Jones or Ms. Smith. Be sure to tell your client he should find out the exact name, spelling and gender of his contact, or you could possibly do it as an added service, free or otherwise.
Example Cover Letter in Response to an Ad
Dear Mr. Hopeyouhireme:
Concerning the banquet manager position you have posted in the Local Newspaper, I am very interested in the opportunity. Perhaps after reading this letter and enclosed résumé, you will agree we have a mutually beneficial reason to meet. My credentials include:
10+ years of supervising a banquet staff of up to 40 employees
Respected leadership skills with experience training and motivating banquet staff to work as a team
An uncompromising emphasis on presentation, service and cost savings
Your company's commitment to serving customers and the community is one that I share wholeheartedly. As assistant manager for MyLastJob, I maintained an excellent performance record (using only two sick days throughout my 10-year tenure with the company) and earned a reputation for dedication and a roll-up-your-sleeves work ethic.
The manager position sounds like an exciting opportunity, and I would welcome the chance for an interview to discuss your needs and outline my strengths in person. Thank you for your time and consideration of my résumé. I look forward to speaking with you.