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Why Most Small Businesses Fail 
 
by Fred Bergendorff May 31, 2005

9. Customer Service.

The importance of good customer service can’t be overstated. So much business is lost because of a snooty waiter, a gum-chewing cashier who is on the phone with a friend, a constantly busy phone line, an unfair return policy, and so the list goes. People today have more choices than ever. They aren’t being forced to patronize you. If they encounter problems they’ll move on and you’ll lose money. Customer service involves employees. They need to understand their importance and responsibilities. If you don’t effectively supervise, you’re the big loser.

Due to the myriad of unknowns in the marketplace there is no guarantee that your business will succeed. However, if you’ll use these nine suggestions as guidelines, you’ll have a much better chance for success. The Boy Scouts pride themselves on being prepared. So, become a good Scout. Prepare your business carefully. And, good luck!

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