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The Essentials of Writing Effective Emails 
 
by Kathy Gentile June 03, 2005

Are You Ready to Press the Send Button?

In today’s often-faceless age of communication, getting the message right the first time is very important, especially in emails. Identifying your target audience, using a proper voice and taking the time to create, edit, and proof your emails is essential. So, don’t be lazy. Keep in mind, also, that just because you may not see the recipient of your message, there is still a human being at the other end. Don’t use the convenience of email to avoid human contact, as a way to personally attack someone, or to spam others. In the latter cases, your own email might come back to haunt you, so be conscious of what you write. Once you have carefully considered and applied these effective email writing strategies, press the Send button with confidence knowing your message will be conveyed--loud and clear!

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