You can’t get what you want if you don’t ask for it! The more specific you get about your preferences, the more likely that your ad will be answered by someone who fits your exacting criteria. If you’re looking for the kind of girl who can fry up some mean chicken and change her own oil, or a guy who knows the difference between Gucci and Gitano, speak up and say so! It’ll give the reader a good idea of what kind of person you’re looking for and whether or not they’d fill the bill. In the same token, though, don’t be overly picky. Asking for a guy who is childless, loves jazz but not swing, 5’11” with green eyes, blonde hair, a six-figure salary and a Jaguar (silver with leather upholstery) might be a bit over-the-top, and you’ll just end up disappointed by the lack of responses.
Also, try to avoid generic phrases such as “I enjoy watching movies,” for example. Say which movies are your favorites, and if you have room, why you love them so much. Same with other generalized topics such as books and food.
Whether you’re looking to find a soul mate or a chess partner, a personal ad is a great way to put your intentions out there. Be forthright, candid, optimistic, and creative, and you’ll attract someone with the same qualities. Stretch the truth or be unclear about your preferences, and you’re asking for trouble – or at least, setting yourself up for a date with someone who isn’t at all what you’d hoped. Your personal ad is your call for attention, so let people know you deserve it!