Buyers decide whether print material will be successful; corporate
executives decide whether audio and video will be successful. No one is quite
sure how the success of online material will be determined. This does not mean
one is any more reliable than the other. It just illustrates the fact that
communication always travels through a filter, sometimes several filters.
Knowing where and who the information comes from, what their bias may be, and
how that information matches with other reputable sources will go a long way
toward insuring your trust.