To maximize your benefits with AdWords, you will need to design advertisements that meet all of the requirements that they set out, as well as create a concise ad that tells your potential customers exactly what you offer. To get an idea of what other companies are doing surf the web looking for AdWords displays. See how accepted ads have been worded, and evaluate how you react to their wording. If you are enticed to click on the advertisement then you might want to consider using a similar format for your ad.