When requesting a loan, you should try to put yourself in the potential lender’s position. You know your business, and are confident about its results and your ability to repay the loan. You need to convey that same confidence to the lender. Your enthusiasm about a new business you are just starting up, or about your plans for expansion or a new opportunity is an important factor. But lenders are in the business of making loans that will be repaid. You should also keep in mind that the person you are dealing with (a loan officer) probably has to make an objective case that will be approved by someone else. So if you can back up your enthusaism with as much hard data as possible, you will greatly improve your chances of getting the loan and getting on with business.