Here you should identify the specific market or type of consumer group you are targeting. If it is a niche market you should describe it as much as possible. Any market studies or other preliminary information you have should be included here. This section should also include your marketing strategy - how you plan to reach your potential customers or clients.
Finances
This section will be especially important to potential lenders and investors. Here you should indicate the resources you plan to invest in the business, and any financing you have already obtained. You should have a budget for start-up costs and capital expenditures for property, vehicles, machinery, equipment, furniture and installations; and an operating budget. These budgets should be based on the best information you have available, and if you have any quotes or price lists, you may want to include them as an attachment. You should also prepare a current and pro forma balance sheet, income statement, and cash flow statement. These may have to be estimates or projections until your business is up and running. If you have done any analysis, such as return on investment or net present value calculations, these should also be included.
Management
The management section focuses on the people involved in your business – who will do what, the assignment of responsibility and accountability, operating procedures, financial controls, and in general, how the day-to-day activities of your business will be carried out. You may want to attach personal resumes for the principal persons involved.
Your first draft of a business plan is a big step forward. And remember that it is the starting point. You can continue to add to your business plan and modify it as new information comes in and your business begins to take shape. Your business plan is a document that you will want to keep current over time. It will be a valuable tool in helping you manage your business.