Why Do Consumers Take the Time to Log in with Information?
There are probably as many reasons for reviewing online as there are reviewers.
In general, most people posting thoughts on items they’ve purchased or used, services they’ve sampled, or places they’ve visited simply enjoy talking and sharing information. If someone is thrilled with a new book, they love to share and maybe see someone else enjoy the same story. If someone got burned on a cruise package, they often hope to prevent others from making the same mistake. They also enjoy having a chance to send a not-so-subtle message to companies selling junk.
Some members enjoy the community aspect of review sites. Most review sites have forums where members can get together and chat online. Epinions hosts “Meet and Greets” at various locations around the country where reviewers get together and talk about reviewing. Employees of the company set up the events, pay for the refreshments and offer token gifts like Epinions dolls and sweatshirts. As members get acquainted, many develop friendships that shift from online to offline. Some review writers have even hooked up and married after meeting on product information sites.
In some cases, writing reviews can mean perks. Some book companies provide free books in exchange for reviews. Inventors may contact popular reviewers in hopes of having products spotlighted online. A bra maker specializing in making high tech models for busty chicks and a man who came up with a copper ring to prevent slugs from damaging household plants both touched base with review writers offering product samples in exchange for some exposure. A few national companies now pre-launch products by sending out samples to online reviewers. The new Tide stick for quick clean up were distributed to a number of reviewers at an online consumer review site. Reviewers were asked to try out the product and provide honest thoughts on the new product. This gets the word out and also gives the company direct feedback from typical consumers.
Recognition can also be a driving factor for those involved in the review game. Some reviewers have been contacted by professional writers to provide quotes for newspaper or magazine articles, and a few have been invited to make television appearances. A few moments of fame can be quite appealing for those writing online. It’s always fun to be both noticed and appreciated.
In the case of Epinions, reviews do generate some income. Though most members make little (or no) income, some of the top members make $20 to $50 or even $100 and up per month for providing reviews. It does take time and a good number of reviews before writing begins to modestly pay off. If you’re looking to make real money, there are certainly easier ways, but for those who enjoy writing and talking about products, a few extra dollars is attractive.